THE NEW Kidswear is bigger than just fashion.

THE NEW kids care about the environment, standing up for what’s right, promoting kindness and respect. 

As individuals, they are undeniably beautiful. Together, they are THE NEW generation growing up with stronger values of love and caring for one another.

THE NEW kidswear is here to give them a voice and an open platform as we talk about critical issues troubling our youth and our earth, all wrapped up in a slick stylish wardrobe with positive vibes.

We are committed to empowering our youth by taking action against climate change. We are taking a stand with them by giving a portion of our proceeds to benefit environmental defense, reaching for a brighter future.